How to make effective and beautiful lures that will make an impression and earn some extra bucks

There is some major satisfaction in watching bits and pieces being combined into something useful and pretty. Feathers, threads, little chunks of wood, ribbons - all come together to become an attractive and deadly lure. The last meal for a big fish to have before it gets pulled out. Making handmade fishing lures for sale needs precision and technique. And marketing them needs some specific knowledge and expertise.

Determine your niche

Whatever you do, it has to be specific enough to attract your first customers. If you are an expert in some type of fishing or know your local fish preferences, use that knowledge to create something better than before.

Spinnerbait lures come in many shapes and colors depending on the targeted depth and species. This lure slides through the water horizontally, one or more metal blades on one end spin like a propeller, attracting fish attention to a skirted hook on the other end.

Jigsare very versatile lures, great for bottom feeders. because they aren’t just made with plastic grubs, but also feather skirts. Jigs have a weighted head and a hook for a tail sometimes dressed up in a feathered skirt. Jigs are considered to be very versatile and thus one of the most popular types of fishing lures.

Spoons are well-known classics. These metal lures got their name because they were originally just that – spoons with the handles cut off. Spoon lure wobbles as it moves through the water. This wobble imitates the erratic movements of an injured fish and the metal shine looks like glossy silver skin. The bigger the curve – the wider the wobble, the wider the wobble – the more irresistible to the hungry ones.

Flies, unlike spoons, have nothing to do with actual flies except a visual resemblance. Thanks to the development of new materials, this type of traditional fishing lure is now used not only in fly fishing but in spin fishing, as well. Fly fishing lures consist of just a single hook and a skirt and it is made to resemble insects and crustaceans. Tying furs, feathers, or thread is not easy – many even consider it to be an art form.


There are many platforms offering spare parts for lure creation. The process can be anything from classical fly-tying and painting with a narrow brush to contemporary 3D printing and recycling.

There are specially dedicated shops selling everything you need to start making lures. At Lure Parts you can find a wide selection of materials for any type of lures. Tackle warehouse is getting into extreme specifics with all the tiny parts and even shiny glitter. Even if you prefer the one-stop shop you are already familiar with, take note that Amazon has a solution to everything.


If you are a fisherman, give your new creations a field test. For sure you know other enthusiasts you can offer to try out your bespoke lures. This is the first step in creating your loyal customer group. Show your pretty new lures to your local fishing supply store, they might enjoy putting something handcrafted and locally made on display. You can have some fun by making lures in your local team colors to attract more fans. Your own e-shop is the next logical step in the direction of sales. Don’t make it strictly a shop, add a blog about fishing or a forum where your first customers can discuss how your lures perform. If you aren't comfortable opening to the wide public with a whole store just yet, consider a small drop shipping online store on Etsy or even eBay.

However you choose to progress with your handcrafted fishing lures for sale, you have to remember you are supposedly doing something fun and engaging for yourself. Don’t rush into sales and don’t get discouraged. Even if you won’t kick-start your lure shop, you will have supplies to make something unique for yourself.